{"id":1831,"date":"2026-05-02T14:54:10","date_gmt":"2026-05-02T05:54:10","guid":{"rendered":"https:\/\/writer-matsudo.com\/?p=1831"},"modified":"2026-05-02T14:54:13","modified_gmt":"2026-05-02T05:54:13","slug":"%e5%b0%8e%e5%85%a5%e4%ba%8b%e4%be%8b%e3%81%ae%e8%b2%bb%e7%94%a8%e5%af%be%e5%8a%b9%e6%9e%9c%ef%bc%88roi%ef%bc%89%e3%81%af%e3%81%a9%e3%81%86%e6%b8%ac%e3%82%8b%ef%bc%9f%e3%80%8c%e5%a3%b2%e4%b8%8a","status":"publish","type":"post","link":"https:\/\/writer-matsudo.com\/?p=1831","title":{"rendered":"\u5c0e\u5165\u4e8b\u4f8b\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROI\uff09\u306f\u3069\u3046\u6e2c\u308b\uff1f\u300c\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u300d3\u3064\u306eKPI\u3068\u5177\u4f53\u7684\u30a2\u30af\u30b7\u30e7\u30f3"},"content":{"rendered":"\n

\u5c0e\u5165\u4e8b\u4f8b\u8a18\u4e8b\u3092\u5236\u4f5c\u3057\u305f\u3082\u306e\u306e\u3001\u300c\u672c\u5f53\u306b\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\uff1f\u300d\u3068\u52b9\u679c\u6e2c\u5b9a\u306b\u60a9\u3080\u62c5\u5f53\u8005\u306f\u591a\u3044\u3067\u3059\u3002BtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u5358\u306a\u308b\u300cPV\u6570\u300d\u3084\u300c\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u300d\u306f\u58f2\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u512a\u5148\u3057\u305f\u307b\u3046\u304c\u3044\u3044KPI\u306f\u3001\u300c\u53d7\u6ce8\u7387\u300d\u300c\u5546\u8ac7\u5316\u7387\u300d\u300c\u73fe\u5834\u3067\u306e\u6d3b\u7528\u5ea6\u300d\u306e3\u3064<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

\u672c\u8a18\u4e8b\u3067\u306f\u3001\u8cb4\u793e\u304c\u660e\u65e5\u304b\u3089\u3059\u3050\u306b\u884c\u52d5\u306b\u79fb\u305b\u308b\u3088\u3046\u3001\u5404KPI\u3092\u6e2c\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3068\u305d\u306e\u7406\u7531<\/strong>\u3092\u3001\u512a\u5148\u9806\u4f4d\uff08\u30e1\u30a4\u30f3\u3068\u30b5\u30d6\uff09\u3092\u3064\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

1. \u53d7\u6ce8\u7387\uff08ROI\uff09\u3092\u6e2c\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n\n\n\n
\"\u53d7\u6ce8\u7387\uff08ROI\uff09\u3092\u6e2c\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\uff08gemini\u753b\u50cf\uff09\"<\/figure>\n\n\n\n

\u4e8b\u4f8b\u304c\u6700\u7d42\u7684\u306a\u300c\u53d7\u6ce8\u300d\u306b\u3069\u3046\u8ca2\u732e\u3057\u305f\u304b\u3092\u6e2c\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u30c7\u30fc\u30bf\u5316\u3092\u76ee\u6307\u3057\u3001\u96e3\u3057\u3051\u308c\u3070\u73fe\u5834\u306e\u30d2\u30a2\u30ea\u30f3\u30b0<\/strong>\u304b\u3089\u59cb\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

\u2460 \u304a\u3059\u3059\u3081\uff1aSFA\u306b\u300c\u63d0\u793a\u3057\u305f\u4e8b\u4f8b\u300d\u306e\u9805\u76ee\u3092\u8ffd\u52a0<\/strong><\/h3>\n\n\n\n
    \n
  • \u30a2\u30af\u30b7\u30e7\u30f3\uff1a<\/strong> \u55b6\u696d\u62c5\u5f53\u8005\u304c\u5546\u8ac7\u3092\u9032\u3081\u308b\u969b\u3001SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u4e0a\u3067\u300c\u3069\u306e\u4e8b\u4f8b\u3092\u898b\u305b\u305f\u304b\u300d\u3092\u9078\u629e<\/span><\/strong>\u3057\u3066\u3082\u3089\u3046\u3002<\/li>\n\n\n\n
  • \u7406\u7531\uff1a<\/strong> \u3069\u306e\u4e8b\u4f8b\u304c\u7a1f\u8b70\u306e\u300c\u3072\u3068\u62bc\u3057\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u6210\u7d04\u306b\u7e4b\u304c\u3063\u305f\u306e\u304b\u3092\u3001\u63a8\u6e2c\u3067\u306f\u306a\u304f\u78ba\u5b9a\u30c7\u30fc\u30bf\u3068\u3057\u3066\u96c6\u8a08\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

    \u2461 \u30b5\u30d6\uff08\u4ee3\u66ff\u6848\uff09\uff1a\u53d7\u6ce8\u30fb\u5931\u6ce8\u6642\u306e\u9867\u5ba2\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u5fc5\u9808\u5316<\/strong><\/h3>\n\n\n\n
      \n
    • \u30a2\u30af\u30b7\u30e7\u30f3\uff1a<\/strong> \u55b6\u696d\u62c5\u5f53\u8005\u304c\u7d50\u679c\u5831\u544a\u3059\u308b\u969b\u3001\u300c\u5f0a\u793e\u306e\u4e8b\u4f8b\u8a18\u4e8b\u306f\u53c2\u8003\u306b\u3055\u308c\u307e\u3057\u305f\u304b\uff1f\u300d\u3068\u9867\u5ba2\u3078\u76f4\u63a5\u78ba\u8a8d<\/strong>\u3059\u308b\u3002<\/li>\n\n\n\n
    • \u7406\u7531\uff1a<\/strong> \u30b7\u30b9\u30c6\u30e0\u6539\u4fee\u306a\u3057\u3067\u3059\u3050\u59cb\u3081\u3089\u308c\u3001\u300c\u4e8b\u4f8b\u3092\u8aad\u3093\u3067\u81ea\u793e\u3067\u3082\u3044\u3051\u308b\u3068\u6c7a\u65ad\u3057\u305f\u300d\u3068\u3044\u3046\u30ea\u30a2\u30eb\u306a\u53d7\u6ce8\u8981\u56e0\u3092\u62fe\u3048\u308b\u305f\u3081\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

      2. \u5546\u8ac7\u5316\u7387\u3092\u6e2c\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n\n\n\n
      \"\u5546\u8ac7\u5316\u7387\u3092\u6e2c\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\uff08gemini\u753b\u50cf\uff09\"<\/figure>\n\n\n\n

      \u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3092\u3001\u3044\u304b\u306b\u6709\u52b9\u306a\u5546\u8ac7\u3078\u3068\u5f15\u304d\u4e0a\u3052\u305f\u304b\u3092\u6e2c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u2460 \u304a\u3059\u3059\u3081\uff1aMA\u30c4\u30fc\u30eb\u3067\u300c\u4e8b\u4f8b\u95b2\u89a7\u3042\u308a\uff0f\u306a\u3057\u300d\u306e\u5546\u8ac7\u5316\u7387\u3092\u6bd4\u8f03<\/strong><\/h3>\n\n\n\n
        \n
      • \u30a2\u30af\u30b7\u30e7\u30f3\uff1a<\/strong> \u554f\u3044\u5408\u308f\u305b\u7b49\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3001MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u300c\u904e\u53bb\u306b\u4e8b\u4f8b\u30da\u30fc\u30b8\u3082\u898b\u3066\u3044\u305f\u5c64\u300d\u3068\u300c\u898b\u3066\u3044\u306a\u3044\u5c64\u300d\u306e\u30a2\u30dd\u7372\u5f97\u7387\u3092\u6bd4\u8f03<\/span><\/strong>\u3059\u308b\u3002<\/li>\n\n\n\n
      • \u7406\u7531\uff1a<\/strong> \u4e8b\u4f8b\u8a18\u4e8b\u304c\u30ea\u30fc\u30c9\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u300c\u6559\u80b2\u30c4\u30fc\u30eb\u300d\u3068\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3067\u8a3c\u660e\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

        \u2461 \u30b5\u30d6\uff08\u4ee3\u66ff\u6848\uff09\uff1a\u300c\u4e8b\u4f8b\u9001\u4ed8\u300d\u3092\u30d5\u30c3\u30af\u306b\u3057\u305fA\/B\u30c6\u30b9\u30c8\u30fb\u8ffd\u5ba2\u8a08\u6e2c<\/strong><\/h3>\n\n\n\n
          \n
        • \u30a2\u30af\u30b7\u30e7\u30f3\uff1a<\/strong> \u67b6\u96fb\u306e\u76f4\u524d\u306b\u4e8b\u4f8b\u3092\u30e1\u30fc\u30eb\u9001\u4ed8\u3057\u3066\u53cd\u5fdc\u306e\u9055\u3044\u3092\u898b\u308b\u3001\u307e\u305f\u306f\u65b0\u898f\u67b6\u96fb\u6642\u306b\u300c\u4e8b\u4f8b\u306e\u9001\u4ed8\u300d\u3092\u63d0\u6848\u3057\u3066\u30a2\u30c9\u30ec\u30b9\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u5f8c\u306e\u5546\u8ac7\u5316\u7387\u3092\u6e2c\u308b\u3002<\/li>\n\n\n\n
        • \u7406\u7531\uff1a<\/strong> MA\u30c4\u30fc\u30eb\u304c\u306a\u304f\u3066\u3082\u3059\u3050\u691c\u8a3c\u3067\u304d\u3001\u4e8b\u524d\u306e\u4e8b\u4f8b\u9001\u4ed8\u304c\u300c\u521d\u56de\u30a2\u30dd\u7372\u5f97\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u3069\u308c\u3060\u3051\u4e0b\u3052\u308b\u304b\u300d\u3092\u660e\u78ba\u306b\u6570\u5024\u5316<\/strong>\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

          3. \u55b6\u696d\u73fe\u5834\u3067\u306e\u6d3b\u7528\u5ea6\u3092\u6e2c\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n\n\n\n
          \"\u55b6\u696d\u73fe\u5834\u3067\u306e\u6d3b\u7528\u5ea6\u3092\u6e2c\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\uff08gemini\u753b\u50cf\uff09\"<\/figure>\n\n\n\n

          \u3069\u308c\u307b\u3069\u512a\u308c\u305f\u4e8b\u4f8b\u3082\u3001\u73fe\u5834\u306e\u55b6\u696d\u304c\u4f7f\u308f\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u624b\u8efd\u306b\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3001\u8a08\u6e2c\u306e\u5de5\u6570\u3092\u55b6\u696d\u62c5\u5f53\u306b\u304b\u3051\u306a\u3044<\/strong>\u3001\u3068\u3044\u30462\u70b9\u3092\u5927\u5207\u306b\u3057\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

          \u2460 \u304a\u3059\u3059\u3081\uff1a\u300c\u5546\u8ac7\u7528\u306e1\u679a\u30b5\u30de\u30ea\u30fc\u300d\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3092\u6e2c\u308b<\/strong><\/h3>\n\n\n\n
            \n
          • \u30a2\u30af\u30b7\u30e7\u30f3\uff1a<\/strong> \u9577\u6587\u8a18\u4e8b\u3068\u306f\u5225\u306b\u3001\u5546\u8ac7\u4e2d\u306b\u30b5\u30c3\u3068\u898b\u305b\u3089\u308c\u308b1\u679a\u306e\u8cc7\u6599\u3092\u4f5c\u6210<\/span><\/strong>\u3057\u3001\u793e\u5185\u30dd\u30fc\u30bf\u30eb\u7b49\u3067\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3092\u6bce\u6708\u8a08\u6e2c\u3059\u308b\u3002<\/li>\n\n\n\n
          • \u7406\u7531\uff1a<\/strong> \u55b6\u696d\u62c5\u5f53\u306f\u3001\u5546\u8ac7\u6642\u306b\u4f7f\u3046\u8cc7\u6599\u3068\u3057\u3066\u9577\u6587\u306e\u5185\u5bb9\u3092\u5acc\u304c\u308a\u307e\u3059\u3002\u8aac\u660e\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u4e0a\u3001\u8981\u70b9\u3082\u5206\u304b\u308a\u3065\u3089\u3044\u305f\u3081\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u300c\u4f7f\u3044\u3084\u3059\u30441\u679a\u30b5\u30de\u30ea\u30fc\u300d\u3092\u6e21\u3057\u3001\u305d\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3067\u73fe\u5834\u304b\u3089\u306e\u652f\u6301\u7387\u3092\u4f4e\u30b3\u30b9\u30c8\u3067\u53ef\u8996\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n\n\n\n

            \u2461 \u30b5\u30d6\uff08\u4ee3\u66ff\u6848\uff09\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u306eAI\u89e3\u6790\u30c4\u30fc\u30eb\u306b\u300c\u4e8b\u4f8b\u4f01\u696d\u540d\u300d\u3092\u767b\u9332<\/strong><\/h3>\n\n\n\n
              \n
            • \u30a2\u30af\u30b7\u30e7\u30f3\uff1a<\/strong> MiiTel\u7b49\u306eAI\u5546\u8ac7\u89e3\u6790\u30c4\u30fc\u30eb\u306b\u3001\u516c\u958b\u3057\u305f\u4e8b\u4f8b\u306e\u4f01\u696d\u540d\u3092\u30ad\u30fc\u30ef\u30fc\u30c9\u767b\u9332\u3057\u3001\u767a\u8a71\u56de\u6570\u3092\u81ea\u52d5\u8a08\u6e2c\u3059\u308b\u3002<\/li>\n\n\n\n
            • \u7406\u7531\uff1a<\/strong> \u55b6\u696d\u62c5\u5f53\u8005\u306b\u5165\u529b\u306e\u624b\u9593\u3092\u4e00\u5207\u304b\u3051\u3055\u305b\u305a<\/strong>\u3001\u5b9f\u969b\u306e\u5546\u8ac7\u30c8\u30fc\u30af\u3067\u4e8b\u4f8b\u304c\u4f55\u56de\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u6975\u3081\u3066\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

              \u307e\u3068\u3081\uff1a\u6e2c\u308c\u306a\u3044\u4e8b\u4f8b\u306f\u305f\u3060\u306e\u300c\u8aad\u307f\u7269\u300d<\/h2>\n\n\n\n
              \"\u307e\u3068\u3081\uff08gemini\u753b\u50cf\uff09\"<\/figure>\n\n\n\n

              \u5c0e\u5165\u4e8b\u4f8b\u306f\u3001\u30b5\u30a4\u30c8\u306b\u516c\u958b\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3067\u304d\u308c\u3070\u300c\u304a\u3059\u3059\u3081\u300d\u3001\u96e3\u3057\u3051\u308c\u3070\u300c\u30b5\u30d6\u300d\u306e\u624b\u6cd5\u3092\u81ea\u793e\u30d7\u30ed\u30bb\u30b9\u306b\u7d44\u307f\u8fbc\u307f\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/span><\/strong>\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

              \u5236\u4f5c\u6bb5\u968e\u304b\u3089\u300c\u55b6\u696d\u73fe\u5834\u3067\u3069\u3046\u4f7f\u308f\u308c\u3001\u3069\u3046\u8a08\u6e2c\u3059\u308b\u304b\u300d\u3092\u9006\u7b97\u3057\u305f\u6226\u7565\u8a2d\u8a08\u304c\u3001\u305f\u3060\u306e\u8aad\u307f\u7269\u3092\u300c\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3059\u8cc7\u7523\u300d\u306b\u5909\u3048\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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